This & That, Ceci et Cela

The semantics behind “fresh” orange juice

Category:Food May 15th, 2009 10:05pm

Turns out the “100% pure squeezed orange juice” and “not from concentrate” verbiage sold to you by Tropicana et al means jacksh*t because it’s reconstituted orange juice, as the article from Maclean’s (week of  May 11-15th) explains.  Gloomy news, nice infographics.  Click on each picture for a larger version.

Fake OJ2

Fake OJ1

Fake OJ3

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