This & That, Ceci et Cela

Piracy 2.0: hijacking the entire brand

May 1st, 2006 11:14am
While product piracy and counterfeiting becomes increasingly widespread, another dimension has reared itself: brand hijacking or corporate identity theft. Most counterfeiting usually centres on specific products within industries like electronic hardware, software, or luxury goods, not the companies themselves. With personal identity theft, the thief assumes the identity of the victim by utilizing personal information (social insurance number, credit card details, etc). The corporate version involves organizations ...

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