On celebrity stench/fragrance
Thoughtus Profondis (hey, the dictionary can only do so much. Sometimes, I gotta make up terms as needed); The reason why celebrity fragrance sells: Partly because they catch an audience inexperienced in scent. Inexperienced enough not to know/have tried that many fragrances, inexperienced enough not to realize that "star" X's fragrance smells just like fragrance M which was ...
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